With all of us trying to get more and more traffic to our website, it is also important for us to understand how and what those people who log on do and more importantly where did they come from! The less information you collect about your website, the more you are losing out on
The key to getting more traffic and conversions for goals that match your product or service, is to constantly monitor and tweak your website and product to what works best. WIth vast user data available quite easily, it should be everyone to use this to their advantage.
Google Analytics is a completely free analytics solution that is perfect for any business or individual running a big website or a personal blog. The Internet Giant offers one of the finest tools in the market when it comes to analytics, with quick and easy installation you can start tracking your website in no time!
But there’s a lot more you can do with Google Analytics, we look at some such things that will help you better understand and collect more data.
Tracking Clicks from campaigns
Want to know how a specific link or post performed? Using Google’s UTM codes, one can generate URL’s that can be tracked by Google Analytics. All you need to do is head on to the URL generator and enter fields.
|Campaign Source (utm_source)||Required. Use utm_source to identify a search engine, newsletter name, or other source.
|Campaign Medium (utm_medium)||Required. Use utm_medium to identify a medium such as email or cost-per- click.
|Campaign Term (utm_term)||Used for paid search. Use utm_term to note the keywords for this ad.
|Campaign Content (utm_content)||Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
|Campaign Name (utm_campaign)||Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Analytics will automatically show all the website data under the different views. For example if you run a social media campaign, you can simply use UTM codes to directly track the number of sessions and further conversions to your own website in Google Analytics.
Testing your Filters
It is key to filter out internal data from your analytics to get more accurate numbers. The key to implementing filters for internal traffic is to test them. The usual method to do so is to install Google tag manager that automatically reads and triggers all the analytics scripts on a page.
However, there is a much simpler way where in you quite simply create 2 views, one with all the internal filters and another with no filters at all. Depending on what you are testing, go to the a device on the network you are trying to filter and simply access your website. The real time metrics of Google Analytics in the unfiltered view should record a pageview and site visit where as the one with all the filters should not. The same process can be repeated for all the different networks you may utilise.
The end goal of everyone reading this article to increase their conversions and more so track them. Event tracking lets you install code all throughout your site that would send back data to Google Analytics when and if the particular action is completed. Though this may sound complicated, installing the code is not a tough task but even more so, by using Google Tag Manager one can eliminate the need to insert separate event codes and tag. The tag manager uses a unified script to automatically add events and track your website. Instead of using the Google Analytics tracking code, you simply use the Google tag manager code and it would further send your data to Analytics. If you have a Ecommerce website and you would like to track the number of people that click on a particular checkout button, you can simply add the tracking code to it and even specify a funnel path if required.
With the alarmingly increasing spam traffic all over the Internet, it is crucial to keep a check on your website. The tried and tested method of blocking spam has been to use filters that exclude all hits from particular domains and spam bots. Adding a filter is easy, head onto the Admin Tab on Google Analytics and simply create a new filter under the views section.
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